Skip to main content

Liquor Hut – Valdosta

Brand Groupies is a women-owned strategic communications agency serving the built industry.

We’re obsessed with your brand.

For over a decade, we’ve spotlighted visionary executives, leading with Social Media, Public Relations, and Podcasting as an interconnected ecosystem to build brand visibility and drive business growth.

We partner with national brands in commercial architecture, design, real estate, and beyond.

We make our clients impossible to ignore.

Our Services

Social Media &
Content Management

BUILT TO BREAK THROUGH: We build your B2B brand’s presence where it matters most. From scroll-stopping visuals to authentic storytelling, we grow your influence and expand your reach by humanizing your brand. Whether it’s your company or your executives, we craft content that resonates, shows up where your audience is, and cuts through the algorithm – lifting your voice above the noise.

Public Relations

BUILT FOR BUZZ: Meet the modern approach to PR. We build brand awareness by putting visionary leaders in the spotlight. Whether we’re telling your story or equipping you to tell it yourself, we create visibility that converts. From media features to keynote stages to podcast guest spots, we deliver a steady spotlight that keeps you top of mind in your industry and beyond.

Podcast Media Tour (PMT): A differentiated offering within PR, this puts your leadership voices center stage through targeted guest appearances on the podcasts everyone in your industry (and beyond!) is tuning into. By leveraging established platforms, we spotlight the faces of your brand, showcase your “wow” factors, and authentically and meaningfully grow your audience. Each episode lives far beyond its release date – with evergreen content that fuels social campaigns, newsletters, websites, and co-promotions with hosts. The ripple effect compounds into new business opportunities, speaking invitations, and a lasting legacy of thought leadership.

Podcast Management

BUILT TO BE HEARD: From concept to global distribution, our podcast management services amplify founders, executives, and experts by sharing their stories on a modern stage with ripple effects far beyond the mic. Each episode fuels your social presence, boosts visibility, and opens doors to the industry connections that matter most.

View Our Shows

Clients

Meet The Team

Carey Balogh

FOUNDER & CEO
BIO

Lauren Sleeman

PARTNER & PRESIDENT
BIO

Caitlin Kean

DIRECTOR OF CONTENT STRATEGY
BIO

Jenna Garcia

SOCIAL MEDIA & CONTENT MANAGER
BIO

Ming Chen

PODCAST PRODUCER
BIO

Kevin Palmieri

PODCAST EDITOR
BIO

Testimonials

  • Cyndie Williams

    Executive Director, Carpenter Contractor Trust

    Brand Groupies has done everything from lifting all the social, creating the content, helping us with the script, they did a whole work over on what we wanted to accomplish in our mission. They give us the plate and we eat from it. It's been wonderful and easy. It's just a powerful, powerful brand that they've created.

  • Anthony Abrantes

    Assistant Executive Secretary-Treasurer, Eastern Atlantic States Regional Council of Carpernters

    This podcast is well worth the minimal investment based on the return that we're getting, since we can control the narrative and you have endless content that goes on forever, versus just putting something on social media. For us it's been extremely seamless, where, it was like, plug and play right into our schedule.

  • Christian Giordano

    Mancini Duffy President & Co-Owner

    I cannot say enough great things about Brand Groupies. They have helped us modernize our 100-year-old brand through social media, PR, and beyond. We are now leaders in our sector thanks to them. Carey and Lauren gave me the tools and confidence to start and sustain a Podcast that is now one of the top Podcasts in the Architecture Industry.

What clients
are saying

CAREY BALOGH

FOUNDER & CEO

With over 25+ years of experience in brand development and management, public relations, social media, marketing, and special events, Carey is a visionary entrepreneur who delivers exceptional experiences for clients in architecture, design, construction, engineering, real estate, education, and related services.

In 2015, Carey founded Brand Groupies to bring a 360-degree approach to every strategy, driving long-term growth and increasing brand awareness for legacy companies like Mancini Duffy. 

Before launching Brand Groupies, Carey was a PR director for brands like Hublot and Gucci, and co-founded Frolic!, a rock ‘n’ roll-themed children’s play space in Williamsburg, Brooklyn. Frolic! was named Best Play Space in NYC by TimeOut New York Kids and later acquired by the Children’s Museum of Manhattan. 

Carey earned her bachelor’s degree in journalism and public relations from the University of Maryland and a master’s degree in fashion promotion from the Marangoni Institute in Milan. When she’s not hosting the Brand Groupies Podcast or playing guitar in her mom band, Mamadrama, Carey enjoys traveling with her husband, two sons, and dog Maple. 

Lauren Sleeman

PARTNER AND PRESIDENT

Lauren Sleeman is a corporate communications and public relations executive with decades of experience building and scaling global brands. Before joining Brand Groupies in 2020, Lauren built and led one of the top PR firms in New York City and has worked with legacy fashion brands including Hermès and Burberry – experience that shaped her world-class approach to brand storytelling and strategy.

With an insider’s perspective shaped by her family’s roots in construction and design, Lauren has a unique ability to connect with clients, identify what sets them apart, and shape strategies that move both their brands and their businesses forward. She has redefined podcasting as the new frontier of PR and executive visibility, creating platforms that elevate leaders and brands while reshaping the way networking occurs in the industry. Under her direction, Brand Groupies’ podcasts consistently rank in the top 5–10% globally, cementing the firm’s reputation for innovation.

As Partner and President, Lauren’s leadership has propelled Brand Groupies from a boutique agency into a nationally recognized communications firm, strategically expanding its services, operations, and team while positioning the company at the cutting edge of communications in the built environment.

Her impact has been recognized by the New York Real Estate Journal’s “Rising Stars” list, and she is an active member of R.E.N.T. (Real Estate Networking & Transactions) in New York City. When she’s not scaling businesses and building connections, Lauren can be found traveling to the world’s best beaches – Byron Bay is her favorite – or honing her backhand on the tennis court. She lives with her Aussie husband and their six children.

CAREY BALOGH

CAITLIN KEAN

DIRECTOR OF CONTENT STRATEGY

As our Director of Content Strategy, Caitlin leads our content team across our Social Media, PR, and Podcasting divisions with a sharp editorial eye and a deep understanding of what cuts through in today’s attention economy.

Before joining Brand Groupies, Caitlin was a Senior Brand Strategist for 5+ years at X (formerly Twitter), where she helped major brands like Netflix, Louis Vuitton, and PepsiCo show up meaningfully in culture through integrated campaigns. As an Associate Creative Director for 8+ years at VaynerMedia under Gary Vaynerchuk, she led storytelling and social-first creative for clients like Unilever and JP Morgan Chase. Caitlin’s career began on the operational side as a Project Manager for Boston-based WinnCompanies, a property development and management company.

Caitlin was a first-mover in the podcast space, having launched a podcast in 2015 with her husband and continues to host and produce her own personal podcast today about motherhood and pop culture. But the best things she’s produced is her three children.

JENNA GARCIA

SOCIAL MEDIA & CONTENT MANAGER

As our Social Media & Content Manager, Jenna leads the development and execution of digital content across client accounts. With a focus on strategy, brand alignment, and community engagement, Jenna shapes the way clients show up online – bringing consistency and creative excellence to every post. 

Jenna is a Drexel University graduate with degrees in Political Science and Marketing. Her passion for digital storytelling started in middle school when Jenna grew her personal YouTube channel to over 3 million views. With over 5 years experience in branded social media, she’s created digital content for tech, hospitality, and media clients including NBC Universal, Children’s Hospital of Pennsylvania, and the Philadelphia Eagles. She specializes in content creation, video editing, and social strategy, with a sharp eye for what drives engagement and builds audience loyalty.

Jenna’s passionate about fashion, gaming, and a good dose of competition on the pickleball court. Her Frenchie, Cooper, is never far – and neither is her morning coffee.

MING CHEN

PODCAST PRODUCER

As owner of the podcast studio, A Shared Universe, Ming is a podcaster, entrepreneur, and reality TV cast member most known for the AMC TV show Comic Book Men.